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  • Writer's pictureCameron Bird Property Group

Property Market Spotlight - Hervey Bay Region

Updated: May 8

If you're seeking a prime investment opportunity that combines an idyllic outdoor lifestyle with affordability and proximity to top tourist destinations, then Hervey Bay should be on your radar.

Hervey Bay offers the perfect blend of location, affordability, growth and profit potential – an ideal investment platform.

Located along Queensland's sought-after coastline, Hervey Bay boasts peaceful beaches, calm waters, and year-round warm weather. It serves as the gateway to renowned attractions such as Fraser Island and the Great Barrier Reef, ensuring a steady stream of visitors.

Beyond its setting, Hervey Bay stands out for its favourable cost of living, making it an attractive option for property investors seeking high returns without the hefty price tag often associated with coastal towns.

Invest in Hervey Bay

Why Hervey Bay is Unique

What sets Hervey Bay apart as an excellent choice for both living and investing is its unique blend of location, lifestyle, growth prospects, home affordability, and a tight rental market.

Compared to metropolitan areas, the region currently offers affordable housing options, making it a compelling prospect for property portfolio expansion. Additionally, with the rise of remote work opportunities across various industries in Australia, there's greater flexibility to reside outside of crowded urban centres.

High Yield and High Growth Potential

  • Vacancy Rate (February 2024): 0.7%

  • Hervey Bay has experienced an increase of more than 67% over the past 5 years in median house value to more than $615,000

Left: Munna Creek Solar Farm, Right: Fraser Coast Sport and Recreation Precinct

Billion Dollar Boom

The Fraser Coast benefits from direct access to key transportation networks via major road and rail routes.

Manufacturing Boom

Positioned to lead in advanced manufacturing, the Fraser Coast boasts over 150 years of manufacturing expertise, alongside affordable land and site options. With emerging opportunities in defence, rail, and aviation supply chains.

The region is poised for a substantial manufacturing boom, with investments including:

  • $7B Queensland Government New Generation train tender

  • $2B Forest Wind clean energy project

  • $385M EDI train maintenance contract

  • $300M Munna Creek solar farm

  • $175M Susan River solar farm

  • $110M Bruce Highway Saltwater Creek upgrade

  • $81M Rural Funds group macadamia and cropping project

  • $70M ESI battery factory, set to supply 20% of Australia's needs

  • $60M Nioa-Rheinmetall munitions factory

  • $60M Urangan Harbour Precinct

  • $55M Fraser Coast Sport and Recreation Precinct

  • $40M Hervey Bay CBD redevelopment

  • $28M SignatureCare 180-bed Aged Care facility

  • $26M Hervey Bay Airport redevelopment

  • $21M Boundary Road extension

  • $14.5M Hyne Timber mill expansion

  • $13.8M Analytica high-tech medical device factory and call centre

  • $12M AstroAero aircraft manufacturing facility

Healthcare and Aged Care

With a rapidly growing population, particularly in Hervey Bay, projected to become one of Australia's top 25 cities, there's a strong demand for healthcare and aged care services. The region's natural accessibility also makes it an attractive retirement destination.


The Fraser Coast is coming up as a sustainability pioneer, with projects like Forest Wind, one of the largest wind farms in the Southern Hemisphere, leading the way. Local industries demonstrate a strong energy demand, particularly in medium and heavy sectors.


Renowned as a world-class tourist destination and home to the world's first Whale Heritage Site, Hervey Bay offers easy access to major population centers and boasts a mild, inviting climate year-round, making it a perennial favorite among travelers.

Hervey Bay CBD Redevelopment Plan

Perfectly Located in Queensland

Hervey Bay sits within the Coral Sea on the Fraser Coast, with direct access to the iconic Fraser Island and the Southern Great Barrier Reef. Located north of the Sunshine Coast and Brisbane, Hervey Bay is very accessible, becoming popular for tourists and long-term residents.

Hervey Bay presents an unparalleled opportunity for property investors. These world-renowned attractions ensure a constant influx of tourists, driving demand for accommodation and migrating providing a solid foundation for a lucrative investment venture.

Key Location Features
  • Coastline stretching over 40km

  • Excellent accessibility to good schools, hospitals and recreation facilities

  • Growth hub for restaurants and retail precincts

  • Access to an array of outdoor attractions and experiences

  • Billion-dollar investment into infrastructure including: Forest Wind Project ($2b), Urangan Harbour ($60m), ESI Asia Pacific Battery Factory ($70m), and the Astro Aero Aircraft Factory ($12m), to name a few

  • Hervey Bay Airport: 7-10 direct flights each day including to Brisbane, Sydney and Lady Elliot Island

  • Renowned for world-class fishing, whale watching, camping and hiking

  • The Wide Bay Burnett Region Estimated Residents for 2023 is 324,178 (Profile ID, 2023) with the Local Government Areas (LGA) of the region being: Bundaberg, Cherbourg, Fraser Coast, Gympie, North Burnett and South Burnett. Fraser Coast, which houses Hervey Bay has an estimated population of 117,940 (Profile ID, 2023)

  • The Wide Bay Burnett Region Employment Rate: 77.4% with 13,882,100 residents employed (Labour Market Insights)

Hervey Bay is a region within the Wide Bay Burnett Region.

Source: Labour Market Insights

Fraser Island

Hervey Bay

Local Infrastructure

Key employment sectors in the Fraser Coast encompass healthcare, education, retail trade, food services (tourism), accommodation, and manufacturing.


The Fraser Coast boasts two public hospitals (Hervey Bay Hospital and Maryborough Hospital) along with a private hospital (St Stephen’s Hospital in Hervey Bay), as well as day surgery clinics.


Major retail hubs include:

  • Hervey Bay CBD

  • Maryborough CBD

With additional significant centres such as:

  • Bay Plaza

  • Eli Waters Shopping Centre

  • Maryborough Central Plaza Shopping Centre

  • Pialba Place Shopping Centre

  • River Heads Shopping Village

  • Station Square Shopping Centre

  • Stockland Hervey Bay Shopping Centre

  • Urangan Central Shopping Centre


Educational facilities range from the University of the Sunshine Coast (Fraser Coast Campus) to the Wide Bay Institute of TAFE (Hervey Bay Campus), alongside numerous private and public schools.

Transportation Networks
  • Bruce Highway

  • Fraser Coast Airport (Hervey Bay and Maryborough)

  • Tilt Train

  • Fraser Island Ferry and Barges

Major Industrial Precincts
  • Dundowran (north of Lower Mountain Road)

  • Eastern and western sections of Maryborough

  • Maryborough West

  • Southern sections of Urangan

  • Industrial activity primarily is concentrated in the southern regions of Hervey Bay and the eastern and western areas of Maryborough

Looking to Invest in Hervey Bay?

The current moment presents an opportune time for astute investors to capitalise on this emerging trend before the completion of infrastructure projects trigger a shift from affordable to prohibitively expensive property prices.

Sit back and relax while we take care of everything for you! Our team has already conducted thorough property research, due diligence and negotiations. We'll oversee the construction process and guide you every step of the way until tenancy.

Don't wait any longer to invest in the Hervey Bay region—register your interest now and secure your opportunity.


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